You walk into your favorite diner and your waitress Judy, says, “I saved you a piece of your favorite chocolate cake”. Or your mail lady, Sharise, says “How’s Danny?” (your son who moved away from home 8 years ago). Or your bartender, Sam, calls out “Your regular?” Or your dry cleaner, Mark says “Hey Eric, hows it going?”
As a customer, there is nothing better than to be known.
Every time a service provider remembers your name, your favorite food or drink, your kids, or anything else about you, they are saying “You are important to me. I appreciate your business, and more importantly, “I know you.”
Often we do business as strangers with strangers, so that when we are known, it really stands out.
If, as a customer, you are known by a business, do all you can do to help keep them in business.
If you are in business, do all you can do to “Know” your customer. If you have a good memory you are in luck, if not, use a crm (customer relationship management) system to keep important information about your customer at your finger tips.
What do you do to let your customers know that you know them?